Hydration / Beverageware
Drinkware concepts across seasonal programs.
Internal research, market research, and trend forecasting guide concepts that answer each seasonal brief while introducing new directions in form, material, and use. Each brief provides direction; the concepts return new possibilities.
- Focus
- Concept development
- Programs
- Starbucks mugs, tumblers, coffee brewing systems
- Methods
- Sketching, CAD, rendering, prototyping, presenting
01 / Direction
Translating mood direction through shape and mechanism.
A latch lid study translates cues around shape, texture, and mood into a functional closure integrated into the vessel silhouette. CAD, prototypes, and renderings test the mechanism and its relationship to the form.
02 / Concepts
An expansive field of ideas.
Rapid iPad sketches test product types, proportions, and details, building a broad range of concepts before development.
03 / Resolve
Reimagining pour over coffee for travel.
Inspired by the compact form of a Vietnamese phin filter, the concept brings pour over brewing into a family of camping vessels. Shared proportions, materials, and details connect the pieces and carry the travel story across the collection.
04 / Bring to market
Selected concepts at retail.
These concepts progressed through development and launched at retail, demonstrating work across form, graphics, color, and seasonal collections.
